Perspectives
July
17
17
Glennda Baker talks onstage at VidCon. Agents should listen up
From content audits to personal interaction, Baker shared insights from a career built with online virality and exceptional engagement, Troy Palmquist writes.
July
16
16
TransUnion adds alternative credit data to mortgage reports
TransUnion announced an addition to its mortgage credit report, TruVision Alternative Credit Attributes, designed to expand lender visibility beyond traditional credit data at no additional cost.
July
16
16
Pending sales slide 5.4% in June under pressure from high rates
Contract signings fell in all four regions, reversing spring's annual gains and signaling softer closings ahead.
July
16
16
Why 87% of homebuyers overpaid on their mortgage last year
A new Bankrate analysis of 3.2 million HMDA loans finds 87 percent of 2025 homebuyers overpaid on their mortgage rate, costing the typical borrower $78,186 over the life of the loan.
July
16
16
Active advertising: How local sponsorships bring a brand to life
Random event calendars don't help brokerages build community ties. Selective, well-followed-up real estate promotions do.
July
16
16
The Agency President: Saying ‘no’ to the wrong agents is our biggest growth strategy
Saying "yes" to the wrong agent can cost you in the long run. Rainy Hake Austin shares how The Agency decides whom to partner with as it grows.
July
16
16
Homes for Sale in New York State
Four-bedroom homes in Southold, N.Y., and Croton-on-Hudson, N.Y.
July
16
16
Townhouses: The Better Alternative for First-Time Buyers?
Image Caption: The national median price for a townhouse was $357,000 in 2025, according to Zillow’s research — $12,000 less than a single-family home.
July
16
16
Who’s hiring, merging and moving in real estate
From new C-suite appointments to a multistate brokerage merger, here's who's making moves across real estate this month.
July
16
16
Inside the 30-day plan: Your AI discovery checklist
Digital marketing expert Marci James helps you optimize your Google Business Profile, leverage YouTube and craft a 30-day plan to get AI to notice your real estate business.
July
15
15
Rechat’s latest feature assumes AI is already grading your reputation
Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.
July
15
15
For Many First-Time Home Buyers, the Vacation Home Comes First
July
15
15
Why psychological safety is becoming real estate’s most underrated service
Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.
July
15
15
Trusting AI with your finances is popular, but it could cost you
You already know the difference between a Zestimate and a real appraisal, financial planner Amanda Neely writes. The same logic applies to your money.
July
15
15
Practicing Regenerative Design in Encinitas, Calif.
A renovation aimed to honor a house’s past while evolving it for the future.
July
15
15
$425,000 Homes in Georgia, Rhode Island and Arizona
A townhouse in Savannah, Ga., a condo in Providence, R.I., and a desert home in Tucson, Ariz.
